Sydney Sweeney's new Novig ad has drawn heavy criticism.

The Hollywood Reporter says critics see the commercial as sexualized and flag harm to women in sports.

Some observers say the ad is a big reason women's sports are overlooked.

An outgoing cast member from SNL also joked about the topless spot.

Separately, Barron's reports that prediction markets featuring Sweeney and LeBron James are kicking off an NFL advertising push.

Sweeney addressed the Novig partnership in a Complex interview centered on a new Just Sports campaign.

The ad has been labeled as tasteless and offensive.