Jewellery brand Giva has removed a Raksha Bandhan advert with Bollywood actor Kriti Sanon following public criticism over her outfit. The commercial for the Indian Hindu festival was scrapped after backlash regarding a bikini outfit. In reaction to the removal of the campaign, Sanon challenged when society will no longer tell women what to wear.
Politician Rahul Gandhi supported Kriti Sanon and supported the star over the advert row, stating that what a woman wears is her personal choice. Actor Kangana Ranaut also posted online regarding the ongoing row, reposting a post addressed to Rahul Gandhi.