Stan Sport has obtained the English Premier League TV rights in an A$800 million package. The Australian noted that Nine, the parent company, scored an costly error with the rights acquisition. The rights deal ensures the Premier League present on Stan Sport.
Nine owns Stan Sport. The deal is described as a huge gamble that the EPL can fuel subscriber growth for the on-demand service. The Australian called the move as an own goal, a term for a painful misstep.
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