The Australian branch of Prime, the viral energy drink linked to influencers Logan Paul and KSI, went into administration. Administrators took control after the business ran into debt of several million dollars. News.com.au, the Herald Sun and 7NEWS announced the development on Friday. The collapse comes after a period of financial pressure and unpaid supplier invoices. Employees face uncertainty while the brand’s Australian operations remain suspended. The administrators will evaluate assets and seek potential buyers, with a report due in the coming weeks. The process is expected to determine the future of the Australian Prime business.