The CAQ party brought in online influencer Olivier Primeau to its campaign team on 23 August 2026. He will support candidate Christine Fréchette. TVA Nouvelles labelled the move surprising. Radio-Canada verified the news. Station 98.5 Montréal termed it a gamble. Political analyst Stéphane Bédard said the choice was surprising.

Primeau will show up at rallies and post online alongside Fréchette. The party is trying to get online users to vote for them. Analysts say this could attract younger demographics. But it might upset traditional supporters. This shows a shift toward web audiences before the vote.