Netflix is trialling live TV channels and packaged streaming bundles to stem the decline of audience time.
Sources from internal teams say the moves aim to retain paying members and attract fresh users.
The plan comes as Netflix locks in a major live sports deal.
It secured 2026 rights to the T-Mobile Home Run Derby.
Ahead of its next earnings report, Netflix may adjust what shows it provides or how much it charges.
Experts say these steps are designed to keep subscribers as growth decelerates.