The late Colonel Sanders continues to drive KFC expansion today, with new menu items launching in the UK and Canada to gauge demand. British diners promptly posted the viral sandwich online after launch, setting off buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, merging gaming culture with the brand. Back in the US the chain cut several restaurant franchises, including nearly a dozen Florida closures, shrinking its footprint. Marketing now mixes online buzz with physical stores to keep younger buyers, drawing into the late founder's recognisable image. The brand runs small changes ahead of wider rollouts, holding to a step-by-step playbook across regions.