Coles launched recently a savory butter-chicken style roast chicken on Friday, 10 July 2024.
The whole bird comes ready to heat and is coated in a creamy, subtly spiced butter chicken sauce.
It becomes available at shelves next week.
The move follows a rival $10 roast chicken introduced earlier this month.
The new item is included in recent food innovations appearing across stores.
Coles aims to pull in shoppers after easy, tasty meals.
It matches the $10 price of the rival product and is set to be sold in all supermarkets.